Life Imitates Minority Report, The Sequel To The Sequel

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(Previously on Life Imitates Minority Report: workspace / sick sticks and pre-crime)

Remember how Tom Cruise's character got personal greetings and extreeeeeemely targeted ads whenever he walked into a store? Turns out that MINI USA likes that idea so much, they're rolling it out right now:

The idea is simple, first give MINI USA some irreverent information about yourself (nothing too personal). Then MINI USA then sends out a special keyfob (4-6 weeks after sign-up) that identifies you to each of the Motorboards you pass. When the boards detect that you are about the drive by, they deliver a personal message based on the information you originally gave.

Of course, I'm expecting a near-zero-day hack that will make the billboards say FAR more interesting things...

[From /. via Engadget]

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This page contains a single entry by Chris published on January 13, 2007 11:36 AM.

And For A Small Consideration, I'll Pick Your Team To Lose was the previous entry in this blog.

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