You Are A Cipher. Apple Can Help.

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Have you seen the Apple commercials touting the new Macs with Intel CPUs? They basically run along the lines of "For years Intel CPUs have been sentenced to a drab existence in (implied) Windoze machines; now they get to be in Macs. Joy!"

Who exactly are they targeting in those ads? I have to think it's people who already use Wintel PCs, but is (implicitly) insulting your potential customers a good business plan?

Of course, they'll probably sell a shload of them anyway (despite the ads), and then they'll think the ads actually work and we'll end up seeing more of them.



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This page contains a single entry by Chris published on January 20, 2006 1:11 PM.

Caribou Everywhere Are Now Running Scared. Should We Be, Too? was the previous entry in this blog.

Take Something Out, Put Something In... Preferably Non-Explosive is the next entry in this blog.

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