How Beer Goggles Work

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Somehow I don't expect this one to end up on How Stuff Works, but British scientists may have figured out why guys sometimes wake up next to a double-coyote-fugly:

SCIENTISTS have figured out why alcohol makes ugly people seem more attractive - otherwise known as the "beer goggles" effect.

Far from being a simple matter of how much you have to drink, the researchers have devised a complex formula which takes into account the level of light in the pub or club, the drinkers' own eyesight, the smokiness of the room and the distance between two people.

. . .

"The beer goggles effect isn't solely dependent on how much alcohol a person consumes, there are other influencing factors at play too," said Professor Nathan Efron, Professor of Clinical Optometry at the University of Manchester. Amazingly, scientists now believe you don't even need to have had an alcoholic drink to suffer from the beer goggles effect.

"The formula shows for example, that a person with poor vision who's talking to someone in a very smoky bar will be experiencing a beer goggles effect close to someone who has consumed eight pints in a smoke-free and well-lit room."

The formula can work out a final score to measure the effect.
And if it's 69, you win!

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This page contains a single entry by Chris published on November 28, 2005 5:22 PM.

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