It's Almost A Win-Win-Win - The Chickens Still Get It In The End

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Scott at Commblogging noted something that didn't hit my radar - PETA was willing to cut a deal with the devil. It seems that Yum! Foods wanted land to build a new Taco Bell, but the site in question was owned by PETA. During negotiations, PETA countered Yum!'s $1 million offer by offering to give the site to Yum! if Yum! forced KFC (another Yum! company) to adopt the advice of KFC's own Welfare Advisory Council on the humane handling of chickens. Yum! told PETA to stuff it (heh) - something about dealing with anti-corporate terrorists - and broke off negotiations.

Two things struck me about this:

  • I can't believe that PETA made the offer in the first place, offering up essentially a million dollars in exchange for what would only be a drop in the bucket in their struggle for animal equality against animal cruelty.
  • I have to think the only reason Yum! turned down the offer was that implementing the WAC recommendations (and isn't that a fitting acronym?) would have cost more than the $1M they were willing to pay for the property.

Scott thinks PETA's offer was counterproductive and damaged their credibility (if that's even possible anymore). I disagree. Now, I claim second place to no one in my loathing of PETA, but I have to admit that I think this was a genius move. If the deal had gone through, PETA would have been able to say "OK, sure, we may give you street theater 24/7, but we also gave up A MILLION DOLLARS just to get KFC to start treating their chickens more humanely before they kill them. We put our money where our shrink-wrapped naked people are." So it's just as well that Yum! told them to go pound tofu.

Which reminds me - I have to cut the animal abuse parts out of that nekkid PETA chick video and YouTube it. I'll have to redo the soundtrack, too - she insists on talking.


1 Comment

Re-cutting the PETA nekkid chick video would be a wonderful service. I just closed the window when the carnage started.

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This page contains a single entry by Chris published on January 24, 2007 6:20 PM.

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