It would appear that the evil empire has acquired Rolling Rock:
Anheuser-Busch Cos., the world's largest brewer, has purchased the Rolling Rock brands for $82 million from parent company InBev, the two brewers announced today.Not that I care a whole lot or anything - they don't sell a lot of Rolling Rock around here, so as a consequence, the few times I've tried it, it's always tasted slightly skunked. Maybe AB will start using the 'born-on date' thingy like with their other beers.
. . .
Rolling Rock will continue to be brewed at the Latrobe brewery until July 31, under contract with Anheuser Busch, she said.
After that, it will be brewed in Anheuser-Busch's Newark, N.J. plant, a company spokeswoman said.
OK, I admit it, I blogged this just so I could do the title.
Back in my UVA days, a bunch of guys I knew would get together on friday afternoons at the beer halls to swig down pitchers of Rock and consume bowlfuls of jalapeno peppers. They called it Rockapeno night or some such... anyway, the born-on date won't make much of a difference. If anything, the taste probably improves with skunking.