Follow The Money, Broadcast Style

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Followup to my annual rant against Indiana not observing DST: turns out that the reason the local broadcast stations stick with primetime starting at 8:00 PM (like Eastern Time) is so they can keep the 7-8 PM hour for local programming, which is far more lucrative than the 1-2 AM hour they'd have if they went with a 7:00 PM primetime start. So they're jacking us around for the money.

The only reason they can get away with doing that is because Indiana doesn't change time. So now I've got to add them to the Farm Bureau as Powerful Shadowy Forces that oppose progress in Indiana.


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This page contains a single entry by Chris published on April 12, 2004 9:35 PM.

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