January 13, 2007

Life Imitates Minority Report, The Sequel To The Sequel

(Previously on Life Imitates Minority Report: workspace / sick sticks and pre-crime)

Remember how Tom Cruise's character got personal greetings and extreeeeeemely targeted ads whenever he walked into a store? Turns out that MINI USA likes that idea so much, they're rolling it out right now:

The idea is simple, first give MINI USA some irreverent information about yourself (nothing too personal). Then MINI USA then sends out a special keyfob (4-6 weeks after sign-up) that identifies you to each of the Motorboards you pass. When the boards detect that you are about the drive by, they deliver a personal message based on the information you originally gave.

Of course, I'm expecting a near-zero-day hack that will make the billboards say FAR more interesting things...

[From /. via Engadget]

Posted by Chris at January 13, 2007 11:36 AM

Category: Life Imitates...