January 20, 2006

You Are A Cipher. Apple Can Help.

Have you seen the Apple commercials touting the new Macs with Intel CPUs? They basically run along the lines of "For years Intel CPUs have been sentenced to a drab existence in (implied) Windoze machines; now they get to be in Macs. Joy!"

Who exactly are they targeting in those ads? I have to think it's people who already use Wintel PCs, but is (implicitly) insulting your potential customers a good business plan?

Of course, they'll probably sell a shload of them anyway (despite the ads), and then they'll think the ads actually work and we'll end up seeing more of them.



Posted by Chris at January 20, 2006 01:11 PM

Category: Unclear On The Concept