MSNBC has an article with detailed advice for the Kerry campaign from Donna Brazile, who did such a sterling job leading the Gore/Lieberman campaign. A taste:
There is also room for negative message. The Kerry-Edwards ticket needs to find the one, overarching negative message about Bush that you want voters to hear time and time again. Why not say, “President Bush can't be trusted, is too extreme, etc.”? Team Kerry must get up every day and put in place events, developments, news, surrogates that drive the negative message. The campaign should recognize that you are either on offense scoring points and moving the ball downfield or on defense being scored upon. Thus, the Kerry-Edwards campaign must divide each week up like it as an inning and try to score some points.Never mind that you don't have innings in football, but what do you expect from the crew that put Gore on the rubber-chicken circuit?
I hope Kerry reads every word.
Posted by Chris at August 29, 2004 05:21 PM